This guide will help you become more data driven in your SEO efforts and become familiar with the keywords that are still working and what some of the more popular keywords for 2014 are. As you learn more about the SEO industry in general, and the keywords that are currently working for 2014, you’ll become more efficient in getting your site the best results possible. The other big part of optimizing your site is to have an understanding of the site structure and in-depth understanding of the information architecture. Your site needs to work optimally. Understanding the SEO strategies and technologies available for your particular niche will help you achieve your goals, while you can also use a SEO reseller to help you with your SEO strategies as well.
With that in mind, let’s dive in and learn how to find the keywords that are still working in 2014.
Search Engine Optimization 2014: Keywords that Are Still Working in 2014
And now for the tips on how to find keywords that are still working in 2014.
If you’re looking to spend less time getting your site the top results for keywords, and more time optimizing for your current site, you can use Google’s Search Console tool. The Search Console tool shows you exactly what keywords are ranking in your Google searches and gives you statistics like monthly searches and traffic, and there.
You can also use the Google Keyword Planner to search for keywords in order to figure out if your site is ranking in the top spots in Google for each specific search query. The Keyword Planner is free to use, and you can see how many sites are ranking for each of the keywords you entered in the search field. The tool also has a “recommendation” bar that you can use to recommend keywords to improve your site in search results.
To find the best keywords for your site, start by performing a simple Google search for your keyword. I’ll be using “pharmacy retail” as an example. After finding your keyword, then use the Keyword Planner tool to perform a search on Keyword Planner to find your competitors. You can perform similar searches on Bing to find other businesses that are also having success with your keyword. You can also check the Keyword Planner for your city and see how many competitors there are in that city.
Once you have identified your competitors, use that information to compare your keyword rankings to the competitors’ keyword rankings in order to find the keywords that are still working for you. By comparison, a keyword that is losing out on a major search campaign should be given more of a pass.
Once you know what keywords are working, be sure to build a content plan around your top keywords. Content is the perfect way to show your site how you’re “keeping it up with the competition” and communicating to the potential customers that you are doing the best job of marketing your product or service in the market. You can incorporate content into your content marketing strategy by reviewing your existing content, and adding content if you have some time before Google Penguin impacts your site.
By updating your site to take advantage of the latest SEO algorithms and strategies, you’ll be on your way to becoming a contender in search.